There are some brands that I follow the progress of for months and sometimes even years. From time to time fortune smiles upon me and one of these brands will decide they would like me to review their products. Such is the story with Ed Et Al, the young shoe brand from Singapore.
Singapore? You may ask. Yes, Singapore. Not only is the brand based there but the shoes are also made there in Ed Et Al’s own workshop. At first thought it sounds like a pretty random place for a dress shoe brand to be based.
On a related note, I am of the opinion that the location of manufacture can have little effect on the quality of the end good. Italian and English craftsmen can make both high quality and low quality shoes. The same can be said for places like China, Mexico and Singapore. The hard part is navigating the market to find the brands that make a good product at a fair price. To be honest, Ed Et Al is the first Singaporean brand that I have dealt with; in fact, I don’t even know of any others. But, if Ed Et Al is a good representation of what the Singaporean’s are capable of then we are in luck my fellow shoe lovers.
After some discussion, Ed Et Al sent me a pair of the Temasek II in size 42, which roughly equates to a US10. The price of the shoes is $240 + $55 shipping (they covered the shoes and I paid shipping); but I was told that shipping may be more or less depending on where you live. Since the shipping cost is so high (20% of product cost), it is important to factor that into the total cost of the shoes. So I evaluate these shoes based on a $300 cost, not $240.
For $300 the shoes are an okay buy. They are not some earth shattering deal, however. If the shoes were $240 with shipping included I would have to think otherwise though. That said, are they better than what you will find at your local department store for $300? Certainly. But they are a harder sell when compared to other online direct to consumer brands like Meermin and Jack Erwin. The quality is pretty good, my biggest take away is that the leather could be a little nicer. But the construction, quality control and finishing are all well done. I think Ed Et Al has some great styles, like the Temasek II. They do a little different take on some classic designs, which for the most part are unique and tasteful. For those of you looking for some good shoes under $300 you would be doing yourself a disservice to not look at what Ed Et Al has to offer.
Note: FYGblog did receive the shoes being reviewed for the purpose of review. However, shipping was paid for. As always, the utmost effort was taken to maintain an unbiased perspective on the brand and products at hand.