Give Them What They Want, Or What They Need?

Give Them What They Want, Or What They Need?


“Give the people what they want, and they’ll come out for it.” so said Red Skelton.  And although he was in no manner speaking about men’s style the quote can be applied to such; in particular the current retail climate.

What I mean specifically is that companies are producing and selling products that the people seem to want.  So they buy them.  But the problem is that much of what is sold, and subsequently bought, is shit.  So what men actually need, which is clothing of better taste, is not being sold.  It creates an unfortunate vicious cycle of sorts.

To illustrate my point let’s think about socks.  A vast majority of the dress socks that I have seen out there are mid-calf; which seems to be what the people want.  However, they are not what the people need.  Over the calf socks are far more practical and certainly more aesthetically palatable in the sense the cover the leg better and they do not bunch around the ankle. In full fairness, retailers and brands likely have some part in this as I’m sure sometime ago they realized the cost savings in making mid-calf socks.  But anyway, you get my point.

I should note that things do seem to be getting a little better, but still a far cry from where they can be and should be.  But unfortunately, businesses are not idealists, like us bloggers are.  They are capitalists, so they must give the people what they want…



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